Crop It Like It's Hot (Production Blog)

 Dearest Reader,

Today I began the final stages of producing my commercial. My project was to put everything into the timeline. After I had finished this, I started working on transitions. 

As aforementioned, I have an affinity for highly stylized pieces such as those done by Wes Anderson. Due to this, I am critical about making sure that everything has a colorful and clean look. In order to match the style of my commercial, I applied this aesthetic to my transitions as well. 

I wanted to give an air of being inside a photo album for my commercial. This project is supposed to portray how I am as an individual. I figured that because of this, it is similar to showing the audience a piece of a photo album to my life. In order to achieve this affect, I overlaid all four pictures of myself. I also overlaid the first frame of the videos of myself. All of these picture were added onto one beginning background. Adding borders around each individual picture achieved the desired affect of film photos. The result was a scrap book collage of film photos. 

Next, I attempted to figure out the zoom affect on HitFilm Express. This is something that when completed, I plan to utilize to make it appear as though you are zooming into the photo album. This will give the audience the feeling of going into the picture itself. This in turn is when the video footage will play. After one video is finished, the audience will zoom out of the photo and into another one. The process will simply repeat until all three videos have been showcased. 




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