When life gives you Lilly (commercial planning)

 Dearest Reader,

Today I started planning for my commercial. I knew from the beginning that I wanted to do a highly stylized piece for this commercial. I'm beginning by sorting out where I want to draw my inspirations from.

Something that comes to my mind when thinking about style and eye catching details is Lilly Pulitzer. Lilly Pulitzer is a brand that was created around 1959. Lilly Pulitzer, wife of Herbert Pulitzer, started a juice stand in Palm Beach, Florida, with the intention of searching for her own purpose and happiness outside of being a socialite. Due to Lilly's status she was able to request her dress maker to create something specifically to camouflage juice stains. In doing this, her colorful prints quickly caught the eyes of her fellow socialites and friends. Lilly's signature style stole the attention, and not to mention the dollars, of the Palm Beach community rapidly and ultimately ended with her starting her own brand. 


The style of Lilly Pulitzer is something I consider to be unique and recognizable. Since Lilly Pulitzer is my favorite brand, and subsequently almost the only clothing I buy, I decided it would be easiest to find pictures and videos of me wearing Lilly. This is no shocker considering I am wearing Lilly Pulitzer as I write this. I was given a plain advantage in piecing together this commercial since I live in what many people consider to be paradise. 

When choosing footage, I am planning to search for images and videos where I am:

-Wearing Lilly Pulitzer 

-In a tropical setting 

-Stylized in a timeless, rather than modern fashion

See below, my color palette inspiration:

When choosing songs, I stuck to what I know as socialite songs of the 50's and 60's to point toward the origin of Lilly and the timeless nature of the brand. I came up with the following:

-Oogum Boogum Song By Brenton Wood (I borrowed this one from "Don't Worry Darling" By Olivia Wilde)

-Best of My Love By The Emotions (Although this one was released in the seventies, it still points towards the style of the piece)

When choosing the subjects of the footage, since this is a commercial about me, and not the brand specifically, I focused on things that I enjoy doing and am recognized for. Pictures I am including showcase me:

-With my plants

-At my desk, painting 

-On my front patio with a cool drink

-Upside down on my bed, taking a call on my pink phone

Videos I am including showcase me:

-Flipping through my fashion history textbook

-Going back and forth between two Lilly shift dresses to wear (With many more in the background)

-Putting in my hair curlers

Time to run,

xoxo,

Sarah






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